Brand essence & the importance of rediscovering your soul:

We recently received an enquiry from a CEO looking to discover her brand essence. “Where do you begin?” she asked.

She’d built her business over two decades, polishing every aspect of the brand identity to create an intricate and detailed system. It was successful, but with every new outlet opened, the brand was losing its soul.

So “Where do you begin?”

Our answer was simple.

Go back to the very first outlet. Hunt down the customers you used to serve (the ones who bought so much they convinced you open a second). Ask them why they came in day in, day out. Understand that – precisely.

And stand for that again.

Start-ups rarely realise they have the most powerful brands of all. At that stage of maturity they’re single minded. They don’t try and please everyone. They’re brave. They might be low on sophistication, but they’re high on human connection.

Imagine capturing that brand essence and amplifying it with the resources and reach you have now. It will help your business rediscover not only its essence, but its original magic too.

Our passion project for Manchester’s best loved brunch hangout Federal centred on brand essence. Read more about it here.

If you’re considering using a branding agency to support you in discovering your brand essence, we’d love to hear from you. 

Discovering your brand essence.

We'd like to share some news with you…

Federal collaborates with Bert as branding agency for Manchester launch

2 August 2019

Federal collaborates with Bert as branding agency for Manchester launch

We helped Federal to create a second store on Deansgate that is every bit as authentic and ‘Federal’ as the first.

Stone & River brand launch

2 August 2019

Stone & River brand launch

Strategy consulting firm Stone & River chose us as their brand partner earlier this year.

Hatch trebles in size

2 August 2019

Hatch trebles in size

Hatch, the exploratory retail space we co-created in early 2018, has trebled in size this summer.

Designing for MIF 2019

28 June 2019

Designing for MIF 2019

Bert has again designed for MIF, this year creating a campaign to communicate the special relationship between MIF and headline partner Bruntwood.

Careers at Bert

5 June 2019

Careers at Bert

We’re always on the look out for exceptional people to join our team.

Emotion versus Logic

23 January 2018

Emotion versus Logic

It’s an old debate: head versus heart. What you think versus what you feel. These two forces within our psyche are often portrayed as clashing; creating an inner tension and disagreement within our everyday decision-making.

Can places be purposeful?

9 January 2018

Can places be purposeful?

The idea of purpose is rapidly changing global commerce, but what impact will it have on the places where we live, work and play?

Creativity With a Deadline

12 December 2017

Creativity With a Deadline

Up against it! Understanding the value of deadlines in the creative enterprise.