The Ceramics Initiative commissioned Bert to create a campaign to promote ceramics as an artform throughout the UK.
Insights suggested that some audiences viewed ceramics as a 'lesser art form' than painting, photography and sculpture.
Further research warned that specialist ceramics galleries, such as CoCA, could struggle to draw the same broad society audiences as more conventional art galleries.
Taking inspiration from René Magritte's Ceci n’est pas une pipe and Marcel Duchamps Fontaine, we bravely and boldly present key exhibits right at the heart of our creative.
We then challenged audiences to consider these works in a new light through an outdoor, display and digital campaign.