Martin first brought Peruvian food to London in 2012 with the launch of Ceviche on Frith Street. The bar and restaurant became an overnight sensation thanks to its delicious, regional Andean dishes and devilishly good Pisco Sours. Following critical and commercial success Martin opened Peruvian superfood eatery Andina in East London, which made a huge impression on diners and critics alike.
Casita (which means little house) brings another welcome dose of Peru to London in the form of a Peruvian picanteria; traditional, cosy family run restaurants in the homes of Andinas. Inspired by Martin’s childhood in Peru, it’s cosy and intimate and feels like a home away from home.
Our work for Casita Andina was painstakingly researched. Everything about Morales’ restaurants is authentic; from framed portraits of the four mama chefs that inspired him growing up in Lima, through to the ornately carved servicio doors, which were hand carved in Peru and shipped to London. Richly embroidered, hand-woven and embellished textiles, which are a key feature of picanterias, can be found in each room.
These textiles became the focus of the identity we created for the restaurant. The logo mark and supporting design elements were handmade using authentic materials and processes in our workshop. We then carefully photographed our work, taking impression after impression until the balance felt right.
The identity has been installed throughout Casita Andina where our work is a backdrop to the real star of the show; the incredible food. But we hope we have done the four mamas – La Lucila, La Benita, La Cau Cau and La Palomino – proud.