A brand review for Magna

Magna, one of the North’s leading visitor attractions, tasked Bert with reviewing its brand and increasing corporate and visitor revenue.

We refreshed the ten-year-old identity and devised a new through-the-line TV advertising campaign, collateral suite and in-venue experience with improved visuals and directional signage.

To help differentiate between Magna’s visitor and corporate offerings we also gave the original ‘M’ logo a subtle twist to create ‘M2’ – an identity aimed purely at conveying the sheer flexibility, range and scale of the corporate space on offer at the venue. This was rolled out online and through direct marketing.

During our time working with Magna, visitor pickup rates have increased year on year by an average of 24 per cent.

Revenue from corporate bookings also shot up by over 20 per cent, and leading multinational brands have flocked to Magna for everything ranging from product launches to a Cirque du Soleil set build.