LAD Bible has over 17 million followers and is omnipresent in the UK’s top ten most visited websites.
Founders Aaron Kalantari and Solly Solomou contacted Bert seeking help with the restructure of their brand hierarchy to enable LAD Bible to flourish. Through a CoCreation workshop and guidance they shifted away from their old structure, operating under parent brand 65Twenty, and established the LAD Bible Group: a new brand hierarchy and a vision for their future strategy.